Adrian Grenier Named Chief Earth Advocate for World View
World View, a stratospheric ballooning and space tourism company, has named Adrian Grenier, actor and UN Environment Goodwill Ambassador, as its Chief Earth Advocate. In this new role, Grenier will collaborate with World View’s leadership to develop strategies that ensure the company's sustainability goals are met through global partnerships, programming, and initiatives. He will also contribute to the development of its environmental strategy and help participants understand their individual relationship to the planet as they prepare for and reflect on their trip.
World View plans to offer an affordable, long-duration, and accessible space experience on Earth. The company believes its space tourism experience provides customers with an “awe-inspiring” journey, from the time spent at one of World View’s spaceports to the time spent at the edge of space. The company aims to inspire new perspectives on the planet and encourage deeper respect for it as a living organism, and deliver this transformative moment to a critical mass of humans, knowing that it could lead to a markedly improved future for our fragile planet.
Grenier is well known for his environmental activism. He helped the UN Environment Programme launch Clean Seas, a campaign to end marine plastic pollution, and supported Wild for Life, advocating for the conservation of sawfish. The Lonely Whale Foundation, which he co-founded, strives to inspire empathy towards marine species and develop lifelong advocates for ocean health. Its innovative StopSucking campaign aims to discourage the use of single-use plastic straws, which are particularly harmful to marine wildlife.
World View’s global space tourism program will begin its first commercial flights in early 2024. Flights will depart from state-of-the-art spaceports located in iconic locations like the Grand Canyon and Great Barrier Reef, providing participants the opportunity to experience natural and man-made wonders from the ground and the edge of space. Flights will lift eight participants and two World View crew members in a zero-pressure stratospheric balloon and pressurized space capsule to 100,000 feet altitude, nearly 23 miles into the stratosphere, for a life-changing experience that will last six to 12 hours with average flight duration between six and eight hours. Participants will lift off before dawn to watch the sunrise over Earth, view the curvature of our planet and experience the darkness of space.
